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Published on the occasion of the expo's 75th anniversary, Into the Void Pacific is the first architectural history of the 1939 San Francisco World’s Fair. While fairs of the 1930's turned to the future as a foil to the Great Depression, the Golden Gate International Exposition conjured up geographical conceits to explore the nature of the city's place in what organizers called "Pacific Civilization." Andrew Shanken adopts D.H. Lawrence’s suggestive description of California as a way of thinking about the architecture of the Golden Gate International Exposition, using the phrase “void Pacific” to suggest the isolation and novelty of California and its habit of looking West rather than back over its shoulder to the institutions of the East Coast and Europe. The fair proposed this vision of the Pacific as an antidote to the troubled Atlantic world, then descending into chaos for the second time in a generation. Architects took up the theme and projected the regionalist sensibilities of Northern California onto Asian and Latin American architecture. Their eclectic, referential buildings drew widely on the cultural traditions of ancient Cambodia, China, and Mexico, as well as the International Style, Art Deco, and the Bay Region Tradition. The book explores how buildings supported the cultural and political work of the fair and fashioned a second, parallel world in a moment of economic depression and international turmoil. Yet it is also a tale of architectural compromise, contingency, and symbolism gone awry. With chapters organized around the creation of Treasure Island and the key areas and pavilions of the fair, this study takes a cut through the work of William Wurster, Bernard Maybeck, Timothy Pflueger, and Arthur Brown, Jr., among others. Shanken also looks closely at buildings as buildings, analyzing them in light of local circumstances, regionalist sensibilities, and national and international movements at that crucial moment when modernism and the Beaux-Arts intersected dynamically.
- Sales Rank: #1431448 in Books
- Published on: 2015-01-16
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .60" w x 7.50" l, .0 pounds
- Binding: Hardcover
- 248 pages
Review
"Into the Void Pacific is rich with drawings, photographs, and passages from documents and correspondence by the fair’s designers, visitors, and critics that document this fantasy-abetting architectural enterprise. Shanken re-creates the look and experience of the fair as it was at the time—which is helpful, since almost none of its buildings are standing today." (BOOM: A Journal of California)
About the Author
Andrew Shanken is Associate Professor of Architecture at UC Berkeley. His first book 194X, is a cultural history of American architecture, planning, and consumer culture in this formative and strained moment for the architectural profession. He also publishes widely on architecture and memory.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Celebrate the 75th anniversary of the San Francisco expo!
By Bob Walch
This is a marvelous book that will be enjoyed and appreciated by those who are interested in architecture, San Francisco history and books about World Fair sites. The informative text delves into the architectural nuances of the 1939 San Francisco World's Fair and walks the reader through the fair's history from the planning stages and creation of Treasure Island to the opening of the expo. The planners looked more to the West and Asia for their inspiration than East and past fairs in the country. Of course the irony here is that this all occurred just a few years before Dec. 7th and the bombing of Pearl Harbor.
Yes, this volume is a bit pricy but when you see all the photos and other visual material you'll see why it is worth every penny. This is a must purchase for every library. As Treasure Island undergoes another transformation many Bay Area residents will wish to have this book as a reminder of what the island once was and why it even exists today.
1 of 1 people found the following review helpful.
The Definitive Account of the Fair
By Plancentric
An exceptionally perceptive window into the planning, design, and fascinating social context of this exposition on Treasure Island in San Francisco Bay. This book is the first to chronicle the history of the fair and explains its significance at a pivotal moment before the outbreak of World War II. And it reveals important new scholarship on the region's most famous architects of the day, including George Kelham, Arthur Brown, William G. Merchant, Bernard Maybeck, Timothy Pflueger, and William Wurster. The chapters on the Federal Building by Pflueger and the Yerba Buena Club by Wurster -- two works whose modernity contrasted with the pastiche tropical exoticism of most other structures at the fair -- are especially insightful. Highly recommended!
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