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The difference between seeing and looking is essential—much like the difference, in music, between hearing and listening. In Creative Visualization, master photographer, photo educator and photo instructor Rick Sammon presents his proven methodology for creative digital photography. His signature inspiring and motivating approach opens creative avenues for photographers in a variety of genres.
With easy-to-follow examples, Sammon shows you how simple changes—with visualization, composition, post-processing, and more—can mean the difference between a snapshot and a great shot. This book, illustrated with more than 300 of Rick’s photographs, includes invaluable information about exposure, composition, subject choice, lighting, mood, and depth.
In the Food for Thought section, Rick offers guidelines for setting goals, getting motivated, connecting with a subject, learning, painting with light, thinking like a painter and more. In Develop Your Creative Vision, Rick takes you on an exploration of composition, exposure, making images with impact, creating a mood, altering reality, and pursuing your passion. Corrective and creative image processing techniques, as well as HDR, EDR, panoramas and black-and-white imaging, are covered in the Image Processing Specialties section.
Rick also shares a chapter on self-assignments – photo challenges – that you can use to expand your photographic horizons.
- Canon Explorer of Light and master photographer Rick Sammon shares the secrets behind learning to see photographically, to make the necessary changes that will have a noticeable impact on your photographs
- Includes easy-to-follow instruction for post-processing techniques in Lightroom and Photoshop. Tips for making the best HDR and EDR images are also included, as well as illustrations of how plug-ins can help photographers awaken the artist within.
- Uses clear, visual examples of "photo failures" photographs side-by-side with successful ones, outlining the small, but important changes—to composition, framing, exposure, etc.—that can immediately make a significant difference
- Sales Rank: #78699 in eBooks
- Published on: 2015-01-09
- Released on: 2015-01-09
- Format: Kindle eBook
About the Author
Award-winning photographer Rick Sammon is a man on a mission – a mission to make learning digital image-making fun, creative, exciting and rewarding. He has published 36 books (including seven children’s books), offers 11 iPad and iPhone apps, and has more than a dozen online classes. He is a regular columnist for Digital Photo and Adventure Collection.com. Rick hosts inspirational, photography and Photoshop shows on kelbytraining.com, and runs more than a dozen photography workshops and presentations around the world each year. Rick was named on of the best photographers by Squarespace.com and one of the best travel photographers by Chillisauce.com. He reaches his wide audience of photo enthusiasts through his blog, books, how-to videos, iPhone and iPad apps, the Digital Photo Experience podcast and an expanding following (almost a million total at the time of this publication) on social media. He also presents at Photoshop World. He is also a Canon Explorer of Light, a Westcott Top Pro Elite, Lexar Pro, and a x-rite Coloratti. Rick also plays guitar, bass guitar and keyboards, one of his great joys in life. See www.ricksammon.com for more information.
Most helpful customer reviews
30 of 30 people found the following review helpful.
One of the Photography Books on my bookshelf
By Jeff Kane
There are a limited number of photography books that I keep near my desk. Brian Peterson's "Understanding Exposure" Scott Kelby's "Whatever is hot this week from Adobe" and now Rick Sammon's Creative Visualization. I grade myself as a solid B photographer - I can make the buttons and dials work like I want, but have trouble making photos with emotion.
So you're aware - I'm a big fan of Rick's work - and have been on a workshop with him so my bias is positive. That said, it's still money and time and it would be easier to avoid writing a review than to post anything at all - disclaimer complete.
This is a book that covers a lot of ground. It's not a "Field Guide" nor is it a camera owner's manual - but I don't know that it's supposed to be either so that's ok by me. I won't comment about the ebook as I have the printed version which is well organized, clear and beautifully presented - both ideas and images.
I first read this book cover-to-cover and there is a lot of material - and it may seem overwhelming at first read. The second time I went back and broke it down into chapters - each chapter conveys specific thoughts, ideas and tutorials. You may not need everything in the book - but it's sure nice to have in case you do - or even as a reminder.
My summary of the book follows:
Part I is about thinking - the what, how and why of photography - basically figuring out a photo before you take it;
Part II is about making the photo better - composition, separation of elements, managing the light, etc.
Part III is about adjusting your images. Here's a discussion I hear a lot "A good photo does not need any post processing." OK - if that's your thing then cool. For me, color correction, cropping and sharpening are important to my photos. Rick does not seem to advocate anything, but just guides us through options that allow us to be more creative - use if you want
Part IV is about advanced concepts (EDR, HDR, B&W) that are neither so advanced as to be complex nor so unusual
In short - the book, to me, could be called "Making Your Photo Look Like You Want It" and I'd be good with that. Unlikely to be a best-seller due to title alone though. As important, Creative Visualization allows me to look at my photos in a new way - and to figure out why I like something or why I do not - which will hopefully make me a better photographer.
Now the bad news - it's going to be very expensive. OK, the book is like $25 but when I saw photos of Wales, Route 66, Iceland, Zion NP, etc. the travel costs are going to be excessive - even by photography standards where everything is expensive.
Here's my advice - buy "Understanding Exposure" to learn about shutter speed and aperture. Buy Creative Visualization to help you become better with the camera in your hands, and in the digital darkroom. Then, go take pictures.
14 of 16 people found the following review helpful.
Fire Hose
By Conrad J. Obregon
My profile on a photography web site I regularly visit has a space for "What are you wishing to have?" Most of the other photographers list pieces of equipment they want. My entry is "Vision". A book entitled "Creative Visualization" sounded like it was aimed at me.
By vision I mean the process by which one looks at a photographic subject and mentally projects the finished image one wants, recognizing the camera settings, composition and post processing one might apply to get that finished image. I explain that definition because while Rick Sammon apparently had something similar in mind when he set out to write this book, he never explained this process.
Reading this book was like drinking from a fire hose: information and ideas came too fast and furious to grab onto. That was made even more difficult because the ideas seemed to be sprinkled about in no kind of order. Thus for example in a chapter on seeing the light we are told "props rock", "frame the face" and "direct the subject". These are all important photographic concepts, and it might even be that the ideas can be tied to seeing the light and visualization, but mostly they appear as separate random ideas.
The book is profusely illustrated with the author's photographs, but be warned that if you are turned off by images that are heavily manipulated in post-processing, you may not like these images.
I've always liked Sammon's infectious enthusiasm and optimism and it's here too. On the other hand, the fourth time an aphorism is repeated can become a bit tiring.
There is a section on image processing specialties like high dynamic range photography and panoramas, but unless a person already understood something about these techniques one would be pressed to begin to use them effectively based upon the author's presentations. There is a chapter about something he calls Extended Dynamic Range (EDR) but even after rereading the chapter I didn't understand if he was talking about the application of HDR tools to a single image or processing in Lightroom, Adobe Camera Raw or Photoshop to reveal the maximum details in shadow and bright areas. If the latter, that's something photographers have been doing for a long time in post-processing that doesn't require a new set of initials.
This book reads quickly, and the reader might be able to catch hold of a useful idea or two as they whizzed by. Just don't expect an organized approach to the idea of visualization or photography in general.
7 of 7 people found the following review helpful.
This book is awesome. I have always liked to take pictures and ...
By Greg
This book is awesome. I have always liked to take pictures and recently started on a journey to move my picture taking to a higher level. Rick Sammon's book is full of pictures, concepts and processes, which has helped me rethink how I approach my photography. Rick has a teaching style that is easy to follow, concepts that are fun to try, and his before and after photos demonstrate a few simple steps to turn a good shot into a great photo. I believe that there is something of value for all levels of photographers, and I have returned to this book a few times to reinforce some of the concepts and also try new ones. I highly recommend this book and will be purchasing hard copies when they become available to be given as gifts to some of my photography friends
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