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In a study driven by stunning images of Japanese advertisements and the artworks they quote from, Ory Bartal offers a first-of-its-kind interpretation of the “postmodern” genre of advertising in Japan, which both shaped and reflected the new consumer-driven culture that arose during the bubble era of the 1980s and 1990s. Through a fascinating tale of art directors and their works and influences, Bartal shows how this postmodern visual language, like postmodernism in other streams, is distinguished by its mélange of styles, blurring of boundaries between art and design, and reliance on visual and textual quotations from sources past and present, domestic and foreign. Although this advertising culture partakes of global trends, Bartal draws attention to the varied local artistic sensibilities, structures of thought, and underlying practices, challenging the often-simplistic characterization of “Japaneseness” as being rooted in a Zen tradition of aesthetic indirectness and ambiguity.
Combining multilingual scholarship with a wealth of information gleaned through years of personal interviews with the principals involved, this is a truly original contribution to the discussion of Japanese art and advertising as well as an insightful reading of more general issues in the study of visual culture and media.
- Sales Rank: #684328 in Books
- Published on: 2015-01-06
- Original language: English
- Number of items: 1
- Dimensions: 10.50" h x .60" w x 6.40" l, .0 pounds
- Binding: Paperback
- 280 pages
Review
“Bartal has chosen a fascinating topic that is still woefully understudied in anglophone scholarship despite its tremendous importance and relevance for contemporary cultural studies. Postmodern Advertising in Japan greatly illuminates the particular cultural moment spawned by Japan's bubble econony in the 1980s and early 90s and the Tokyo Art Directors Club's vital contribution to postwar Japanese visual culture, advertising, and world design history.”—Gennifer Weisenfeld, professor of art and art history, Duke University
“Based on a rare and intimate acquaintance not only with its specific topic but also with Japanese culture as a whole . . .[this book] provides a unique contribution to several domains and an additional perspective on Japanese culture and it's global impact.”—Rotem Kowner, professor of modern Japanese history and culture, University of Haifa
About the Author
ORY BARTAL is the department chair of the Department of History and Theory at the Bezalel Academy of Arts and Design in Jerusalem.
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