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^^ Ebook The Long March of Pop: Art, Music, and Design, 1930-1995, by Thomas Crow

Ebook The Long March of Pop: Art, Music, and Design, 1930-1995, by Thomas Crow

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The Long March of Pop: Art, Music, and Design, 1930-1995, by Thomas Crow

The Long March of Pop: Art, Music, and Design, 1930-1995, by Thomas Crow



The Long March of Pop: Art, Music, and Design, 1930-1995, by Thomas Crow

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The Long March of Pop: Art, Music, and Design, 1930-1995, by Thomas Crow

An original and insightful new history of Pop Art from one of the most important art historians of our time

Thomas Crow’s paradigm-changing book challenges existing narratives about the rise of Pop Art by situating it within larger cultural tides. While American Pop was indebted to its British predecessor’s insistence that any creative pursuit is worthy of aesthetic consideration, Crow demonstrates that this inclusive attitude also had strong American roots. Folk becomes Crow’s starting point in the advance of Pop. The folk revival occurred chiefly in the sphere of music during the 1930s and ’40s, while folk art surfaced a decade later in the work of Jasper Johns and Robert Rauschenberg. Crow eloquently examines the subsequent explosion of commercial imagery in visual art, alongside its repercussions in popular music and graphic design. Pop’s practitioners become defined as artists whose distillation of the vernacular is able to capture the feelings stirring among a broad public, beginning with young participants in the politicized 1960s counterculture. Woody Guthrie and Roy Lichtenstein, Andy Warhol and Bob Dylan, Ed Ruscha and the Byrds, Pauline Boty and the Beatles, the Who and Damien Hirst are all considered together with key graphic designers such as Milton Glaser and Rick Griffin in this engaging book. 

  • Sales Rank: #319746 in Books
  • Published on: 2015-01-06
  • Format: Lay Flat
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.40" h x 1.40" w x 8.00" l, .0 pounds
  • Binding: Hardcover
  • 412 pages

Review
The long-awaited, "paradigm-changing," expansive narrative on Pop Art by the esteemed NYU professor of modern art.
--Artsy
(Artsy.net 2015-01-01)

Thomas Crow's ambitious The Long March of Pop, Art, Music, and Design, 1930-1995 will probably be considered definitive for a long time to come.
--Peter Plagens, Art in America 2015-09-01

For Crow, Pop art needs to be understood in its deeper social history in order for it to make sense. "Fine art is not enhanced if you isolate it," he says. "It becomes diminished if you aren't looking at cross-fertilisations and feedback loops." Pop art, perhaps more than any other art movement, invites those parallels, and illustrates their continued relevance.
--The Art Newspaper
(The Art Newspaper 2015-01-01)

With the best kind of storytelling force ... Thomas Crow's magisterial new study ... means delving full force into the subcultures--from advertising to surfing to rock music--that established its contexts, produced the material it emulated, and, beginning the cycle anew, fed off and regenerated its forms. The depth and range of historical knowledge Crow brings to such stories is nothing short of stunning. --Bookforum (Graham Bader, Bookforum, 2015 April/May)

With this ambitious and fascinating new book ... Crow has really set a new bar here for art history and criticism.
--Jeff Carter, PopMatters
(PopMatters, 2015-05-07)

‘Thomas Crow’s study of American Pop Art opens with the intriguing premise that the movement emerged out of the American folk revivial of the 1930’s and 40’s, primarily felt in music but later percolating into art in the Robert Rauschenberg and Jasper Johns.’
—Apollo Magazine.
(Apollo Magazine 2015-01-01)

‘…you won’t see Pop the same way after The Long March of Pop. As seen here it’s murkier, richer, more ragged, and evidently the art that a nation congenitally suspicious of the highfalutin was destined to create.’—Martin Herbert, Art Review.
(Martin Herbert Art Review 2015-04-01)

About the Author
Thomas Crow is the Rosalie Solow Professor of Modern Art at the Institute of Fine Arts, New York University. 

Most helpful customer reviews

0 of 0 people found the following review helpful.
POP ! -TAKE A NEW LOOK
By LLOYD BREGMAN
Thomas Crow has written & illustrated a dense scholarly text that is certain to set the critical standard on Pop Art for this generation. A long & demanding read, Crow investigates the formal sources of the American visual arts movement seeing it as the child of a host of popular artforms. While his particular interest is focused on folk & then popular music, it is clear that he is sensitive to photography & film, literature & journalism, politics & mass movements having all of these having taken part in Pop art's formation.

First, i should acknowledge my biases as a reader: Having read Crow's brilliant "Painters & Painting in Eighteenth-Century France" i subsequently consumed every major book he has written with great appreciation & respect. His books on the late twentieth century, i.e. modern & contemporary art, are one of the rare examples of critical insight & lucidity -in a field littered by excruciating to read pretentious nonsense. However, my [childhood] contempt & even loathing for Pop Art -with the exception of perhaps Jasper Johns- has never really been overcome. Thus, Crow's new monograph on the Pop Movement was welcome & yet met with skeptical resistance.

The Long March of Pop is far too dense & critically subtle to summarize in this pop-up book review.
A few points might be more useful "for the chosen [very] few" who will struggle to read through it. [See, below, my crushing P.S.]

The first two Chapters 1] Folk & 2] Smith & Johns are remarkable in their scholarly enthusiasm & intensity. This book presents for me a new set of American Cultural Heroes: John Kane, Harry Smith, Richard Brown Baker, & Alla Nazimova gaining my particular sympathy. Other readers will discover a wealth of powerfully articulate personalities that are certain to appeal to the most discriminating of private viewpoints. What more can a scholar offer ?

In Chapter 3 Crow presents a most convincing assessment of the underlying meaning & motives in Robert Rauschenberg's 1950's Combines.
In the next chapter assessing Lichtenstein's 1960's 'comic strip' canvases, Crow argues they carry weight & conviction. For myself, however, despite admiration for the collector Richard Brown Baker's profound contemporary aesthetic insights into the power of the forms, i simply cannot overcome the visual crudeness of the advertising imagery.
Ditto -sadly- for Crow's chapters championing Robert Indiana & James Rosenquist.

For veterans of the late-modernist Art Wars it will come as no surprise that the real test for Pop is the artwork of Andy Warhol.
In this sense "Andy" is the Manet-figure of our aesthetic generation; -it seems impossible not to take a partisan view.
[For fifty years or more Andy's ubiquitous images & the surrounding commercial ethos have elicited in me contempt & disdain, --sometimes amounting to disgust. In middle age perhaps 'resignation' now best describes my view. It was a great relief to find that after the 1960's most critical opinion supported my position for a time.] To be fair, Crow's advocacy of Warhol's aesthetic is both articulate & weighty. He particularily champions the work in the early Sixties, & makes an argument that after the attempted murder in 1968 Warhol never recovered physically or psychologically.

Crow's art historical assessment of what Warhol's iconic Women images meant to a larger 'emergent media' society is remarkably shrewd & convincing. One of the highlights of this subtle book occurs when Crow eschews his formal academic restraint & interweaves his commentary as a riff on a series of canonical Warhol images. Crow has directed the book's designers to highlight this section with grey borders to emphasize this stylistic breach of etiquette. For those who do not wish to fight through the text this might present an enticing entree.

Other high points in an increasingly expanding field & text:
-Ed Ruscha's phototext of The Sunset Strip, 1966, which in it's intensely compelling 'banality' Crow perceives a remarkable & remarkably
convincing achievement.
-In the chapter "The Hunter Gets Captured by the Game" Crow charts the European embrace of Leftist politics in the face of Che Guevara as a political symbol of protest for social change. Here Crow uses art historical methodologies to focus on the process of modern media's manipulative grasp. Simply fascinating.
--The aesthetic analysis, formal, social, & cultural of the Beatles album cover for "Sgt. Pepper's Lonely Hearts Club Band, 1967" is
beyond my powers of reductive description. Refusing to succumb to a naive enthusiasm for what is after all the most commercial of advertising images, Crow's assessment of the strange alchemy of creative forces at work is utterly compelling.

Perhaps the most difficult & certainly the most controversial of decisions was Crow's choosing to write an Epilogue for the Pop movement encompassing the years 1930 to 1995. Briefly, after Pop "came to be consigned to history" he sees it's revival in the 1990's work of Jeff Koons & Damien Hirst. After analysing the socio-economic-cultural role of the artist morphing into the perversion of Prophet-Impressario-Plutocrat-Phenom -which surely descends from the locust character of Warhol - Crow isolates these two Artworld Supermen of contemporary practice. It is beyond my competence to fairly assess even the weight of Crow's argument. Prolonged participation on the battlefield of aesthetic discernment at some age leaves one unfit for further service. Thereafter, in discussion of contemporary art, one's opinion becomes merely a distilation of personal taste; albeit with some views carrying far greater weight than others. However, Crow's past services to to the humane arts convinces me that his is a reasoned & just assessment of the still contending aesthetic debate. An outstanding historical scholar, Crow has presented us with the gift of his personal perceptions & insights of this still living & controversial aesthetic commitment; - for which we should give thanks.

In my view Crow's book is best seen as a thinking & questioning aesthetic dialogue full of critical delights. This is a book dedicated to an art of provocation not solace. In that spirit i cite my favourite: "If someone likes that stuff" -referring to Pop art; then that person can only be- " in the grip of the wrong experience." Michael Fried, 1966. [at page 2].

P.S. - Crow's text is difficult enough to grasp without the PALE GREY TYPEFACE of the text.
Elegant in design, but utterly exhausting to the demands of a close reading.
NOTE TO YALE U. P. -THIS DESIGN CHOICE IS INSULTING TO BOTH THE WRITER & READER ALIKE.

0 of 0 people found the following review helpful.
Four Stars
By Gregory Chilenski
A very interesting take on it all that I had never considered.

1 of 3 people found the following review helpful.
Hefty Book, Thought-Provoking History of Pop
By artfulusedbooks
The chapters are
1. Before Pop There Was Folk [Woody Guthrie, Leadbelly, Alan Lomax, John Kane];
2. Alias Smith & Johns / An American Cosmos;
3. Rauschenberg's Combines / Subjective Art for an Objective Age;
4. Space Is the Place / Other Worlds in the Pop Universe;
5. Lichtenstein Becomes Lichtenstein;
6. Robert Indiana's Signs & Symbols;
7. Ad Men / Andy Warhol & James Rosenquist Cross the Great Divide;
8. The Nearest Faraway Place / Billy Al Bengston & Pop Life in LA;
9. Eyes on California / Oldenburg, Warhol, Hockney, & Ruscha Take the Trip;
10. Showdown on East Forty-Seventh / Bob Dylan & Andy Warhol; and
11. The Hunter Gets Captured by the Game / Graphics, Film, Music.

The 324 illus. appear as they are discussed in the text, sometimes with 2 or 3 images on a page. Most illus. are in color.

A note to speed-readers: I found it necessary to read slowly in order not to miss the finer points.

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