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Creative Anarchy: How to Break the Rules of Graphic Design for Creative Success, by Denise Bosler
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Creatives are taught the rules of design by mentors and professors. We are told what to do and how to do it. "Follow the rules and color within the lines," they say. "Only use two fonts on a page and don't make your logo too complicated," they say. It's time for us to tell them to shove it.
Creative Anarchy explains and explores both rule-following and rule-breaking design. It includes tips to throw design caution to the wind, designers' stories with galleries of work, and creative exercises to help push your designs to the next level. Creative Anarchy is about great design and awesome ideas.
You'll find sections specifically devoted to designing logos, posters, websites, publications, advertising and more.
- Sales Rank: #233543 in Books
- Published on: 2015-01-28
- Original language: English
- Number of items: 1
- Dimensions: 10.88" h x .69" w x 8.25" l, .0 pounds
- Binding: Paperback
- 240 pages
Most helpful customer reviews
3 of 3 people found the following review helpful.
A Cherry Bomb For Your Eyes
By Kevin L. Nenstiel
Let’s start with what I consider the most important point: graphic design professional Denise Bosler never actually advocates “anarchy” or “breaking the rules;” that’s a rhetorical flourish. We call them rules for a reason. Rather, she coaches graphic designers, like good attorneys, to know when conventional rules don’t apply, and respond accordingly. We’ve all seen the results when designers, thinking themselves bold and ambitious, ignore fundamentals like color, line, and shape. Bosler doesn’t recommend lawlessness.
Within this slim but oversized book, Bosler compiles a thorough, synoptic course in graphic design fundamentals. Bosler formats her book like those old-school Ace Doubles novels: hold it “right-side up,” you’ll receive an 88-page primer in rudiments of design, including exercises to experiment with making visually engaging images entirely from straight lines or primary colors. This includes a very thoroughgoing introduction to Bosler’s career specialty, type design. Today’s text-intensive world will thank Bosler for that.
Flip the book over, Bosler commences a 144-page whirlwind tour of various places where “coloring inside the lines,” as she puts it, impedes design’s purpose. Flanked by a generous selection of diverse graphic examples, Bosler demonstrates how working professionals lasso the rules to their own purposes. The rules Bosler teaches, which are common in academic art and design programs, guide apprentices with efficiency and grace. But professionals don’t serve the rules—the rules serve them.
This isn’t “anarchy,” not really. “Don’t second-guess your client,” Bosler recommends gently; “Explore his [sic] level of creative tolerance by asking him questions.” In everything from Peter Max-inspired concert posters and Bauhaus teapots to fin-de-siècle book jackets and neon bar signs, Bosler shows how well-done design elements interact with, accentuate, and complete their environment. Like people and tools, designs have their roles to fulfill. Nobody would call this anarchy; I’d call it more like synergy.
And what synergy it is. For Bosler, graphic design, like art, has context. Whether we’re packaging a product, or advertising to increase brand awareness, or simply making text inviting to read, design plays an important communicative role. When she shows how Penguin Audiobooks’ ad designers morphed Mark Twain into a pair of headphones, or how almost-invisible kerning and serifs turn illegible fonts into elegant graphics, she proves that design creates conduits between two human minds.
Despite the wide range of examples she musters, Bosler mostly keeps emphasis on two-dimensional designs. From ads and posters to books and fliers, we mostly encounter graphic design on flat surfaces these days. Household appliances and architectural marvels may have graphic components, which Bosler tacitly acknowledges, but she permits experts to retain control of the three-dimensional field. Still, considering our media-saturated contemporary society, she clearly retains claim on the largest design categories people regularly encounter.
So, since Bosler doesn’t recommend chucking that figurative cherry bomb into graphic design, what does she advocate? Well, she runs a complex gamut, from clean geometric patterns popular in midcentury media, to frenzied psychedelia, to digital shape-morphing in today’s world. Bosler’s examples and influences refuse categorization. True to her title, Bosler doesn’t attempt formulating any new rules or precluding genuine invention. She shows, instead, how innovative designers pave new roads by thinking outside textbook conventions.
I do regret one significant omission: I cannot recall Bosler including any examples of web design. Today’s code-centric world has made most of us digital design consumers, and the importance of our personal websites, Facebook pages, and other digital footprint, has made many people digital design creators, too. Web design creates important challenges, with the need to carry elements intact across multiple platforms and browser customizations. Slovenly web design is, unfortunately, ubiquitous in today’s world.
Well, slovenly design generally. We’ve all come across photocopied rock band posters that look like dribbled spaghetti, magazine ads apparently done by prisoners with crayons, and self-published books with teensy illegible type and missing margins. Advancing technology has put media creation within nearly everybody’s grasp, but knowledge of design basics hasn’t kept pace. While Bosler’s guidance may require some tweaking, even possibly an entire second book, to encompass web-based design, she makes a noble start.
Denise Bosler’s brief instructional textbook encompasses the basics of nearly every college-level graphic design course. We know it’s always harder to learn without a living coach, but Bosler makes guided self-study more possible. In today’s world, choked as we are with conflicting media messages and eye-strain-inducing graphics, most media design passes unnoticed beneath our gaze, mere visual static. Careful study of Bosler’s book, while incomplete, will help dedicated creators stand above today’s grievously crowded field.
2 of 2 people found the following review helpful.
anarchy by title. anarchy by design
By Mike Morrison - RapidBI
This is a book that will get you thinking differentially.
I am no designer, so will leave the technicalities to people better qualified. But I am a buyer of the results of designers, and this has certainly opened my mind to what I will, and wont accept in the future. I am sure I am not the only purchaser of this book that was not the intended audience.
Denise Bosler's approach and overall design of this publication is exquisite. With every page turn there is something both joyful and valuable to explore. Readers will note that you cannot read from cover to cover without turning over the book. This is designed and printed almost like two separate entities which interrelate and support each other beautifully.
The book contains sections covering the basics of typography for example serif and non serif fonts and kerning right the way through to statistics on the effectiveness of different layouts.
The book set up in the following way:
Section 1: Learn The Rules
Rule 1: Message Is The Commander
Rule 2: The Computer is Only a Tool
Rule 3: Remember The Basics
Rule 4: Type is Everything
Rule 5: Color Matters
Rule 6: It's Hip to Be Square
Rule 7: Use A Grid
Rule 8: Make Things The Same Or Different
Rule 9: Leave Your Ego At The Door
Rule 10: Break A Rule or Two
Then turn the book over for the second part (I loved this approach).
Section 2: Break The Rules - Exercise section
Advertising
Branding
Posters
Publication Design
Promotions and Invitations
Packaging
Interactive
To a non designer the book is both anarchic in design and content. This book has content that should be read by anyone purchasing the services of a designer or by those you to the world of design.
This book was supplied for review purposes. Whilst I would not normally purchase a book of this nature I have found the contents to be of great value in my graphics purchasing decisions
1 of 1 people found the following review helpful.
Creative Anarchy introduces me to the fascinating world of graphic design.
By Robert G Yokoyama
Graphic design is a fascinating subject. I would like a job in creative design because of this book. It would be so much fun to do something creative. Creative Anarchy is about breaking the rules of graphic design to create something unique. I work for a theater company part time, so this information could be very useful in my work right now. One important rule of graphic design is that type is everything. I learned some new words that will help me to understand how to use type in graphic design. I learned that kerning is the space between two letters in a single word. I learned that tracking is the spacing of all the letters in a single word. I will remember these words if I ever get the chance to design a poster for my new play in April. There is a picture of a poster advertising the Shakespearean play Othello. The first O in Othello is at the top of the poster. The other letters are in a descending diagonal pattern that covers the entire poster. The display of the letters signifies the descent that Othello experiences in the play. I hope to create a poster that is memorable for my future plays. Another rule of graphic design is to use a grid. I aspire to write a book of my poems. I want to write an autobiography some day too. I could use a column grid. This kind of grid works perfectly for books that combines words and pictures together. I learned a few things the use of color in graphic design. I learned that hue is the name of a color. I learned that tint is the lightness of a color. I learned that shade is the range within a particular color. I hope to get the chance to create a mural some day. I could use my knowledge of color to create a spectacular mural. I learned so much from reading Creative Anarchy. I can not wait to apply some of the things I have learned in my work and personal projects.
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